ROZAY
ROZAY
ROZAY
ABT
[Play film]

RSQ8 Legacy Edition

ClientABT
Year2025
TypeCommercial

125 years of ABT. 125 cars. The RSQ8 Legacy Edition closes the series with a very loud full stop.

Credits
ClientABT
TypeCommercial
Year2025
ProductionROZAY
Director/DoPJens Rose
CameracarBrainstormunich
StudioInmotion

The last of the Legacy series.


The RSQ8 Legacy Edition marks the end of ABT’s Legacy trilogy, limited to 125 cars worldwide. Rather than treating it as a collection of beauty shots, we put the people behind the car into the film alongside its performance, giving the final edition a voice of its own.

ABT RSQ8 Legacy Edition launch commercial, frame 1 by ROZAY

[01]

Light as the signature of the Legacy Edition.

ABT RSQ8 Legacy Edition launch commercial, frame 2 by ROZAY

[02]

Studio, haze, one car. Nothing else in frame.

ABT RSQ8 Legacy Edition launch commercial, frame 3 by ROZAY

[03]

The CEO on 125 years of ABT.

ABT RSQ8 Legacy Edition launch commercial, frame 4 by ROZAY

[04]

The designer on the details.

Behind the scenes

Small crew. Straight answers.

We kept the interviews conversational and the crew compact, leaving room for unscripted comments alongside the driving footage. The goal was a film that felt like the people who made the car, not a list of talking points.

ABT RSQ8 Legacy Edition launch commercial, behind the scenes by ROZAY
ABT RSQ8 Legacy Edition launch commercial, behind the scenes by ROZAY
ABT RSQ8 Legacy Edition launch commercial, behind the scenes by ROZAY
ABT RSQ8 Legacy Edition launch commercial, behind the scenes by ROZAY
Behind the scenes at a ROZAY production 1
Behind the scenes at a ROZAY production 2
Behind the scenes at a ROZAY production 3
Behind the scenes at a ROZAY production 4
Behind the scenes at a ROZAY production 5
[01/05]
Behind the scenes at a ROZAY production 1
Behind the scenes at a ROZAY production 2
Behind the scenes at a ROZAY production 3
Behind the scenes at a ROZAY production 4
Behind the scenes at a ROZAY production 5
[01/05]
Behind the scenes at a ROZAY production 1
Behind the scenes at a ROZAY production 2
Behind the scenes at a ROZAY production 3
Behind the scenes at a ROZAY production 4
Behind the scenes at a ROZAY production 5
[01/05]

[Next project]

Christian Abt Classic

Christian Abt Classic image film, Porsche 911, film still by ROZAY

GOT SOMETHING WORTH FILMING?

© 2026

All Rights Reserved

GOT SOMETHING WORTH FILMING?

© 2026

All Rights Reserved

GOT SOMETHING WORTH FILMING?

© 2026

All Rights Reserved